Blog Archives

Total Market Strategy For Public Awareness Campaigns

Best practices and opportunities from Every Student Present initiative to reduce high absenteeism in New York schools. The Every Student Present public awareness campaign, spearheaded by the Council on Children and Families (CCF), helps school leadership, parents, and communities to

Tagged with: , , , , , , ,
Posted in Advertising/PR, Best Practices

Targeting ethnic groups without alienating the broader market

Lessons from political advertising for the 2013 New York City (NYC) elections. Cultural relevance is a key consideration for politicians wanting to gain votes in NYC. Due to its longstanding history of international immigration and the size of its various

Tagged with: , , , , , , , , , ,
Posted in Advertising/PR, Best Practices

C-Town: Food Store of the Future?

Learn how C-Town profitably meets the needs of diverse shopper segments. C-Town Supermarkets are part of Krasdale Foods, a grocery wholesaler that supplies over 7,000 Krasdale-branded, private-label, regional, ethnic and specialty food items to food retailers. Its stores are primarily

Tagged with: , , , , , , ,
Posted in Best Practices, Merchandising