Blog Archives

Hispanicize Your Marketing Plan

3 easy ways to find out how Hispanics are impacting your brand’s performance Although Hispanics will account for 75% of U.S. labor force growth from 2010 to 2020 and are already driving new demand for homes, cars and goods for

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Posted in Advertising/PR, Best Practices

5 Steps To Avoid Pitfalls in Hispanic Marketing

How to determine if the big brands’ approach to targeting Hispanics is right for your brand. While it is beneficial for marketers to learn about the Hispanic marketing tactics that are working for big brands (as in this USA Today

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Posted in Advertising/PR, Best Practices

Travel personalization for U.S. Hispanics [INFOGRAPHIC]

Why and how to tailor your business model to U.S. Hispanic travelers, an attractive market on par with Canada and many countries in the European Union. The unofficial end of the summer season—Labor Day weekend—is coming up soon.  As marketers

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Posted in Infographics, Insights

How to execute multilingual packaging

Ideas to minimize clutter and mitigate the risk of backlash by mainstream shoppers. Adding in-language copy to product packaging is one way that brands can strengthen their emotional connection to ethnic customers. However, many companies hesitate in doing so for

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Posted in Best Practices, Product Ideas