Blog Archives

3 Ways to Improve Obamacare Hispanic Marketing

Ideas for WellPoint and Blues competitors to capture market share among Latinos. Hispanics are critical to the success of the Affordable Care Act (ACA) and a key source of incremental market share for insurers, since they are disproportionately more likely

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Posted in Advertising/PR, Opinion

Targeting ethnic groups without alienating the broader market

Lessons from political advertising for the 2013 New York City (NYC) elections. Cultural relevance is a key consideration for politicians wanting to gain votes in NYC. Due to its longstanding history of international immigration and the size of its various

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Posted in Advertising/PR, Best Practices