Blog Archives

3 Ways to Improve Obamacare Hispanic Marketing

Ideas for WellPoint and Blues competitors to capture market share among Latinos. Hispanics are critical to the success of the Affordable Care Act (ACA) and a key source of incremental market share for insurers, since they are disproportionately more likely

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Posted in Advertising/PR, Opinion

Tailoring Mainstream Ads to Specific Segments

Here’s a good example on how to solve the paradox of presenting a brand consistently to all audiences while speaking to the unique needs of a new target audience. Vichy Laboratoires, a L’OrĂ©al company, advertised its Neovadiol GF anti-aging skin

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Posted in Advertising/PR, Best Practices