Blog Archives

Tailoring Mainstream Ads to Specific Segments

Here’s a good example on how to solve the paradox of presenting a brand consistently to all audiences while speaking to the unique needs of a new target audience. Vichy Laboratoires, a L’OrĂ©al company, advertised its Neovadiol GF anti-aging skin

Tagged with: , , , , , ,
Posted in Advertising/PR, Best Practices