Blog Archives

Should you launch Hispanic-targeted products?

Keep in mind 4 things prior to launching a line solely for Latinos as the strategy to grow your brand’s Hispanic market share. The recent buzz about the success of Hispanic malls and J.Lo’s Viva Movil Hispanic-targeted cell phone shopping experience, or Mintel data showing

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Posted in Best Practices, Merchandising, Product Ideas

4 Questions to Ask Before Targeting Hispanics Online

Focus on user behavior and customer experience, not just on language. Two Hispanic digital marketing experts that I had the pleasure to meet 10 years ago while building the business case for e-commerce in Spanish for Sears are now engaged

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Posted in Best Practices, Digital