Blog Archives

3 Ways to Improve Obamacare Hispanic Marketing

Ideas for WellPoint and Blues competitors to capture market share among Latinos. Hispanics are critical to the success of the Affordable Care Act (ACA) and a key source of incremental market share for insurers, since they are disproportionately more likely

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Posted in Advertising/PR, Opinion

What makes a story uniquely “Hispanic”?

Neither “Dirty Girls” nor “Devious Maids” – I’d say its the Latino drive to overcome (instinto de superación). I have been following the debate on whether Hollywood is perpetuating the stereotypes represented by Eva Longoria’s “Devious Maids” (Hispanics are servants,

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Posted in Insights, Opinion