Blog Archives

Travel personalization for U.S. Hispanics [INFOGRAPHIC]

Why and how to tailor your business model to U.S. Hispanic travelers, an attractive market on par with Canada and many countries in the European Union. The unofficial end of the summer season—Labor Day weekend—is coming up soon.  As marketers

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Posted in Infographics, Insights

What makes a story uniquely “Hispanic”?

Neither “Dirty Girls” nor “Devious Maids” – I’d say its the Latino drive to overcome (instinto de superación). I have been following the debate on whether Hollywood is perpetuating the stereotypes represented by Eva Longoria’s “Devious Maids” (Hispanics are servants,

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Posted in Insights, Opinion

Jeans: What’s “Hispanic” About Them? – Part I

Go beyond language to increase sales among ethnic shoppers. Many executives assume that the need for a Hispanic marketing program stems from a language barrier. Since US Hispanic growth is mostly due to births, they conclude, investments in Hispanic marketing

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Posted in Insights, Merchandising