About Sandra

Sandra Diaz is an executive-level strategist who blends solid business thinking and cultural expertise to advise executives on how to increase sales and market share by meeting the needs of ethnic consumers.

She has honed her fact-based approach to maximizing brands’ potential by developing, supervising and executing successful, business-building general market and multicultural programs for L’Oréal Paris, Unilever’s Dove brand, Sears, Sara Lee frozen bakery and Colgate Palmolive, among others – with budgets ranging from none to $93 million.

Leveraging over 15 years of corporate experience and the firm foundation of a Kellogg MBA, Sandra founded DIAZ & CO., a boutique consulting firm that delivers proactive ideas, strategic solutions and business training for organizations to uniquely capitalize on the population and buying power growth of U.S. Hispanic, African American and Asian American markets.

Sandra also utilizes her marketing capabilities and understanding of minorities to give back to ethnic communities. Through the UniProgreso division of DIAZ & CO., she has empowered over 100 low-income Hispanic entrepreneurs to grow sales and fulfill their dreams of business ownership by providing them marketing education and consulting services in Spanish. Besides being a rewarding way to take part in local minority-owned business growth, her work with small business owners has allowed her to continue to learn about unique multicultural needs.

Read case studies and testimonials about Sandra’s work at http://www.diazandco.com/work