About This Blog

GO BEYOND ADS, PROMOTIONS AND GRASSROOTS EVENTS TO WIN OVER MULTICULTURAL CUSTOMERS

With 98% of 2013-2018 U.S. population growth coming from minorities of all types, brands must excel at meeting the unique needs of culturally-diverse consumers to grow business moving forward. That is why Sandra’s Multicultural Blog illustrates specific ethnic insights and provides “how-to” ideas – to empower executives to effectively lead their companies to profit from multicultural market growth.

This blog features tips that go beyond advertising, promotions and event marketing. Its goal is to show how addressing other aspects of a firm’s value proposition such as product assortment, merchandising, customer service and online presence can also contribute to a brand’s ability to gain market share among an increasingly diverse U.S. consumer base.

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