Monthly Archives: June 2013

4 Questions to Ask Before Targeting Hispanics Online

Focus on user behavior and customer experience, not just on language. Two Hispanic digital marketing experts that I had the pleasure to meet 10 years ago while building the business case for e-commerce in Spanish for Sears are now engaged

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Posted in Best Practices, Digital

What makes a story uniquely “Hispanic”?

Neither “Dirty Girls” nor “Devious Maids” – I’d say its the Latino drive to overcome (instinto de superación). I have been following the debate on whether Hollywood is perpetuating the stereotypes represented by Eva Longoria’s “Devious Maids” (Hispanics are servants,

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Posted in Insights, Opinion